The heart of onedotzero’s festival ethos of ‘convergence and collaboration’ inspired designers Wieden + Kennedy to take advantage of onedotzero’s vast fan base and harnessing and bringing together constant, global live conversations from a diverse range of social networking to create the identity. Aggregated words and opinions are channeled via specially created software devised by computation designer Karsten Schmidt. Colorful strands behave organically, gravitating towards invisible paths that will ultimately make the onedotzero logo. a living, breathing identity driven by onedotzero’s audience and online community as well as in person at EMPAC. Projected on the lobby ceiling, you interact with the visuals via cellphone, text and online message.